Ter Beke

About

What's Cooking? is a Belgian food group that emerged from the company originally known as Ter Beke, founded in 1948 by butcher Francies Coopman. The company evolved significantly over decades, eventually listing on the Brussels Stock Exchange in 1986. It expanded its reach through acquisitions, including 'Pronto', a leading Belgian brand for pizzas and pastas, and Stefano Toselli in France and Pasta Food Company in Poland in 2011, enhancing its distribution across Europe. In 2017, What's Cooking? entered the UK market through the acquisition of KK Fine Foods. By 2023, the company rebranded to reflect a commitment to sustainability and openness to innovation. Sveltic, a French ready meals producer, joined the group in 2025, further expanding their offerings in France. What's Cooking? is involved in ready meals like lasagnas, pastas, and plant-based meals, leveraging a robust branded and co-manufacturing strategy.